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New business strategy for United Welsh Group

22 May 2023

Business news

We have published a new business strategy which outlines our key objectives for the next five years.

To deliver our mission of building homes, creating communities and transforming lives, our strategy focuses on three areas:

Great homes

We will deliver 1,300 low carbon homes by 2027 that are warm, safe and happy places to live. We will invest in our existing homes to make them more modern and energy-efficient.

Successful services

We will improve the experiences of our customers by creating and revitalising services that listen to their perspectives and align with their needs. We will adopt user-centred design principles throughout the organisation to use our resources efficiently and provide better value.

Happy, healthy people

We will support our customers and staff to live more fulfilled lives. We will focus on using our resources to improve their quality of life and wellbeing, while making the most of opportunities to become a more diverse, accessible organisation.


United Welsh Group Chief Executive, Richard Mann, said:

“Our new strategy sets out our ambitions for delivering real change in South Wales, with more affordable homes and partnerships with customers to make the social, economic and environmental changes that matter to them.

“It is crucial that we continue to work with Welsh Government, local authorities and other sectors to tackle the challenges of homelessness, rising poverty and inequality.”


The new strategy has been shaped by conversations and collaboration with staff, customers, and stakeholders.

In our last staff conference, we held workshops to consider what great would look like for our customers and staff in five years’ time, helping to inform our priorities and how we will achieve them.

Customers who rent their homes from us shared their experiences of renting, affordability, and their wellbeing, and we received stakeholder feedback about how our priorities aligned with their organisation’s aims and challenges.

You can find out more about our priorities, and how we will work to achieve them, by reading the United Welsh Strategy 2023-27.



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